Do consumers really have an appetite for 3-D? Yes, they do. According to a new study reported in the Hollywood Reporter last month, when given a choice between a traditional movie and 3-D, consumers not only chose 3-D, but also a higher price for the ticket, according to a new study by Nielsen. After the release of Beowulf in 3-D in November, box office sales increased 65 percent compared to sales of the regular movie. Nielsen examined over 4,000 theaters featuring both kinds of screens. Though viewers chose 3-D, the study found consumers were often unaware movies were available in 3-D. They also didn’t know where to find these theaters. In North America, there are more than 1,000 3-D cinemas on which about 10 titles are expected to be shown in 2009. —Caitlin Baker
- John Stoehr
Arts Editor
There's more to art than you think. It's not just theater, paintings, books and dance. It's the enterprise of human creativity and it takes vastly different shapes and forms. Here you'll find my thoughts about the arts in Charleston and beyond. Neither of us knows what to expect.
